Career Practic

Brand Refresh • Website Strategy & Design

Client: Charlotte Whitehead Career Practic career coaching

Project elements:

Project Goals

Charlotte wanted a new website and to refresh her brand to better reflect her personality and coaching style.

I worked with Charlotte to identify her brand personality and values. I updated the Career Practic logo, bringing in a new colour palette.

The new logo and colour pallet was then used to design and build a new website and social templates giving Charlotte complete control of her online presence and brand.

Deliverables

  • Logo design refresh
  • Website strategy, design and build.
  • Brand personality, vision, keywords and attributes
  • Brand guidelines showing how to use branding confidently, effectively and consistently
  • Bespoke pattern design
  • Website style guide
  • Photography style guide
  • Social media banners for Twitter, Facebook and LinkedIn
  • Social media templates
Career Practic brand identity by B Double E

In Charlotte's words

A couple of years after building Charlotte's website I recieved this:

A colleague just sent me this comment… ‘Love, love, love your website. Exactly what I have tried to create for myself – but much better!’ I wanted to let you know straight away. I still love my website too!

In Charlotte's words

How did you feel before we started working together?

I wanted a more professional-looking website so I could better promote myself via social media. I had reached the limit of my technical expertise. I didn’t know how best to go about updating my existing website. And I knew that even if I did try doing a DIY job again, it would probably take me far too long.

Although I had considered various options, I didn’t feel confident about how to progress.

How did you feel after the project was finished?

I’m delighted! And I have more self-confidence. The compliments from colleagues when they saw the new website are great! They’ve said my new website and branding was nice to look at, easy to read and navigate, and that it captured my personality very well, and that it felt both warm and professional.

Career Practic brand identity
Career Practic brand identity and colour pallet
Career Practic brand personality
Career Practic brand custom patterns
Career Practic responsive website
Career Practic brand values
Career Practic brand identity and brand values
Career Practic branding photography style guide
Career Practic bespoke branded social media banner templates.