Branding and logo design

And Exhale

And Exhale is more than a yoga brand. They provide services to mums, mums to be and/or their children creating a space that they can connect to themselves. It was important that the brand had a calm, reflective side but didn’t suggest submissiveness or woo-woo. 

Tracy mixes spirituality and science in her practices – she has a Neuroscience background and often helps those who have experienced trauma through their experiences. She wanted to avoid any predictable symbols and colours often used by other yoga brands.

I created a brand that is bright and welcoming at the same time as being well as soft and compassionate. It has a safe, supportive and harmonious feel.


  • Branding and logo design
  • Brand Guidelines
  • Custom drawn brand pattern


  • Create a new brand identity and custom logo for And Exhale.
  • Develop And Exhale’s brand personality, keywords and attributes
  • Provide style guidance for tone-of-voice and photography
  • Create a bespoke brand pattern
  • Design a website look-and-feel guide allowing Tracy to apply her new branding to their website.
  • Create comprehensive brand style guidelines giving Tracy the resources to use their new branding confidently, effectively and consistently
And Exhale brand logo
And Exhale brand board
And Exhale brand logo
And Exhale brand logo
And Exhale brand pattern
And Exhale brand words
And Exhale brand colours
And Exhale brand logo

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