Brand and logo design

Client: And Exhale

And Exhale is more than a yoga brand. They provide services to mums, mums to be and/or their children creating a space that they can connect to themselves. It was important that the brand had a calm, reflective side but didn’t suggest submissiveness or woo-woo. 

Tracy mixes spirituality and science in her practices – she has a Neuroscience background and often helps those who have experienced trauma through their experiences. She wanted to avoid any predictable symbols and colours often used by other yoga brands.

I created a brand that is bright and welcoming at the same time as being well as soft and compassionate. It has a safe, supportive and harmonious feel.


  • Brand personality, vision, keywords and attributes
  • Bespoke logo design
  • Brand guidelines showing how to use branding confidently, effectively and consistently
  • Bespoke pattern design
  • Website style guide
  • Photography style guide
And Exhale brand board
And Exhale brand logo
And Exhale brand logo
And Exhale brand logo
And Exhale brand pattern
And Exhale brand words
And Exhale brand colours
And Exhale brand logo

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