Branding and logo design
And Exhale is more than a yoga brand. They provide services to mums, mums to be and/or their children creating a space that they can connect to themselves. It was important that the brand had a calm, reflective side but didn’t suggest submissiveness or woo-woo.
Tracy mixes spirituality and science in her practices – she has a Neuroscience background and often helps those who have experienced trauma through their experiences. She wanted to avoid any predictable symbols and colours often used by other yoga brands.
I created a brand that is bright and welcoming at the same time as being well as soft and compassionate. It has a safe, supportive and harmonious feel.
- Branding and logo design
- Brand Guidelines
- Custom drawn brand pattern
- Create a new brand identity and custom logo for And Exhale.
- Develop And Exhale’s brand personality, keywords and attributes
- Provide style guidance for tone-of-voice and photography
- Create a bespoke brand pattern
- Design a website look-and-feel guide allowing Tracy to apply her new branding to their website.
- Create comprehensive brand style guidelines giving Tracy the resources to use their new branding confidently, effectively and consistently
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