André Refig Voiceover and Actor Branding and Logo Design
An experienced actor and voiceover artist, André had never worked with a designer or brand consultant before but felt that it was now time, in order to take his career to the next level. André said he isn’t a particularly visual person and didn’t have any marketing knowledge. He wanted help to build a brand identity that felt true to him and to guide his future marketing.
Deliverables
Branding and logo design • Brand Guidelines • Website Review
Goals
- Create a new brand identity and custom logo for voiceover and actor André Refig.
- Discover André’s brand vision and identify his target audience
- Develop André’s brand personality, keywords and attributes
- Provide style guidance for tone-of-voice and photography
- Create a bespoke brand pattern
- Design a website look-and-feel guide allowing André to apply his new branding to his website.
- Create comprehensive brand style guidelines giving André the resources to use his new branding confidently, effectively and consistently
- Website review to advise on brand implementation, improve user journey and boost SEO.
In André's words
How did you feel before we started working together?
“I was pretty clueless about it all. I’m not a particularly visual person, nor do I have any knowledge about marketing.“
How did you feel after the project was finished?
“I feel really chuffed with the results. I feel comfortable trusting in your expertise on the subject of branding and design and am very excited to implement it all.“
In André's words
Were you pleasantly surprised by any aspect of working together?
“I think I did discover things about myself. For example, when I saw the colour palette, I thought: ‘Yes, that’s me!’ even though I had never before considered those colours or any others.”
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