Branding and logo design

Nataile Chisholm

Natalie provides voice over for video, advertising, marketing and film producers and agencies. With a background in production, presenting and acting gives her a clear understanding of technical processes. meaning her clients feel at ease throughout projects.

Her brand has a calm order. It is not loud, attention-grabbing, ostentatious or brash. It is friendly, creative, fun, reliable and relaxed.

Deliverables

Branding and logo design
Brand Guidelines
Bespoke pattern

Goals

Create a new brand identity and custom logo for Natalie.
Discover Natalie’s brand vision and identify their target audience
Develop Natalie’s brand personality, keywords and attributes
Provide style guidance for tone-of-voice and photography
Create a bespoke brand pattern
Design a website look-and-feel guide allowing Natalie to apply her new branding to their website.
Create comprehensive brand style guidelines giving Natalie the resources to use her new branding confidently, effectively and consistently.