Total Fitness
Find Your Reason Digital Campaign
Deliverables
• Instagram • Twitter • Facebook • Leaflets • Animated Gif •
Goals
Using real life stories from their gym members, great a campaign to be used across social media and printed leaflets. Based around the ‘find your reason’ hashtag, it aimed to encourage more customer engagement whilst exploring the different reasons people join a gym. This also gave an opportunity to highlight various facilities available at Total Fitness gyms.
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