So, you’ve built your voice actor website. Hoorah!
Maybe it’s one perfect page with your demo, a bit about you, and a way to get in touch. Simple, sweet and does the job well.
Maybe you’ve gone bigger. A page for every genre of voice acting you want to book in. And you’ve worked through my 36 quick and easy website updates blog to get everything current and correct.
Either way – well done, hooroo and yay! Your website has your name, your demo, your specialisms and your contact details all sitting there, ready and waiting.
But here’s the bit that doesn’t get said enough: one of that matters if nobody visits your website.
A website doesn’t magically pull in worthy traffic and clients just because it exists.
I wish it did! If all you had to do was build a website and go live my job would be A LOT easier.
The bit that people don’t talk about enough is we can’t just sit and wait for people to stumble across our gorgeous websites. We have to actively send people to it.
You have to help your website become a go-to resource. The place people think of (and the place search engines think of too) whenever “voice actor” and your specialism pops into someone’s mind. Even the biggest, well-known companies in the world spend millions on advertising to remind people they exist.
And here’s the other bit no one really talks about: SEO (Search Engine Optimisation), AEO (Answer Engine Optimisation and GEO (Generative Engine Optimisation) – basically, the stuff that helps you get found on Google and in AI models – doesn’t work in a bubble. You can have all the right keywords and a beautifully filled-in meta description (the little snippet of text under your page title in Google search results) and still get barely any visitors, because SEO on its own isn’t enough. You don’t need to spend lots of money (phew!), but you do have to put the work in and tell people you exist. Both things, together.
The good news? None of what follows needs any tech skill, any deep dive into Google Search Console, or any jargon-filled how-to guide. These are simple, quick, low-effort things you can do between sessions, over a cup of coffee (and a biscuit, obviously), that all add up.
Pick one to do this week, then keep coming back to this list.
A quick note – I’m going to refer to ‘search’ and ‘search engines’ quite a bit in this blog, and by search I mean SEO, AEO and GEO – they all count as search engines.
Your website content
1. Add specialism pages
Voice actors work in a variety of specialist areas – audiobooks, e-learning, gaming, medical narration, commercial, audio description. Whatever areas you work in (or want more work in), give them a section (or even better, a page) of their own rather than burying it in general text. “Corporate narration voice actor” is a much easier thing for search engines (and clients) to find than a generic homepage that just says “voiceover artist.”
2. Name your services properly
Search engines can’t read your mind, and neither can a busy producer skim-reading your site. Swap vague words like “voiceover” or “services” for the actual words people search for – “audiobook narrator,” “e-learning voice,” “corporate video narration”, “commercial voiceover.” Say what you do, in words people type. And this is another example of why having a page per genre of work helps.
3. Write real page titles
Check what your browser tab actually says. If it just says “Home,” rename it to something useful – “Helen Bee – British Female Voiceover Artist” tells Google (and anyone with fifteen tabs open) exactly whose site this is.
4. Add a short bio with your location
A line like “UK-based voice actor” does more than you’d think. It helps you turn up in searches with a location element, and it answers a question every client silently has: can I actually work with this person? What timezone are they in?
5. Refresh your homepage text quarterly
You don’t need to rewrite the whole thing. Swap a sentence, update an example, tweak your opening line 3-4 times per year. Even small changes tell Google your site is alive and being looked after, not left to gather dust.
6. Add alt text to your images
Alt text is just a short line describing what’s in a picture, hidden in the code behind it – “Helen Bee recording in her home studio.” It takes seconds, and it’s one of the easiest SEO wins going, because it helps search understand pages it otherwise can’t “see” properly.
Off-site wins (things that live away from your website, but still point back to it)
7. Fill in your casting profiles properly
Some listing sites let you add a website link to your profile. Fill the whole profile in, not just the bare minimum, and make sure that link is there. A fully completed profile with a working link back to your site counts as a little vote of confidence for your website.
8. Add your website link to every social bio and profile
Instagram, LinkedIn, wherever you show up – check the link in your bio actually goes to your website, and do it across all of them. I can’t tell you how many voice actors I see missing website links in their bios. Get it added now!
9. Add your website to your email signature
Every email you send is a tiny bit of free advertising if your signature includes your website link (and your phone number). If it’s not there already, add it today.
10. Look for more places to get listed
Beyond your main casting profile, look for other directories, agency rosters or marketplaces relevant to voice work, and make sure each one links back to your website. Each one is another route back to you.
11. Guest on a podcast
Doesn’t have to be a voiceover podcast – any show works, whether it’s about acting, small business, or your hobby outside of voice acting. Most podcasts will link to your website in the episode description and show notes, and it’s a lovely, low-pressure way to get in front of a new audience.
12. Get yourself on the map (literally)
If you’ve already set up your Google Business Profile (more on that below), take two more minutes to add yourself to Bing Places too. It’s the same idea, just for a different search engine, and it’s another free listing with your website link attached.
13. Do a link swap
Know another voice actor, coach, or studio owner? Ask if you’ll link to each other’s websites. It’s a small favour that helps you both, and it’s a nice excuse to say hello to someone in the industry.
14. Get featured somewhere with an audience
A local paper, an industry newsletter, a “local businesses” round-up blog – these are all easier to land than you’d think. A friendly email introducing yourself and asking to be included can genuinely work, and it usually comes with a link back to your site.
Getting friendly with Google
15. Set up a Google Business Profile
This is a free listing that shows your name, website link and location directly in Google search results and on Google Maps. I’ve written a full guide on setting one up – it’s quick, it’s free, and it’s one of the best bang-for-your-buck things on this whole list.
16. Ask happy clients for a Google review
A couple of genuine reviews on your Google Business Profile builds trust fast, both with Google and with anyone reading them. Next time a client’s delighted with your work, just ask.
Give people a reason to keep coming back
17. Write the occasional short blog post
You don’t need to become a full-time blogger. Even one post every couple of months about something clients actually search for – “how to choose a voiceover artist,” “what is a home studio,” “how do audiobook narrators work with authors”. Or project case studies of your latest work. It all gives search engines fresh, useful content to find, and gives you something worth sharing on socials and in emails too.
18. Add an FAQ section
Frequently Asked Questions (FAQs) are exactly what they sound like – the questions clients always ask, answered in one place. Turnaround times, revisions, file formats, how booking works. People type questions like this straight into Google or AI, so an FAQ section often gets pulled directly into search results.
19. Link to specific pages when you post on social media
Instead of always sharing your homepage, mix it up – link to your demos page, a blog post, your FAQ section. It spreads attention across more of your website, rather than everything piling onto one page.
Housekeeping
20. Check your site is fast and mobile-friendly
Look at your own website on your phone. Does it load quickly? Does everything show? Do demos play? Does everything work without pinching and zooming? A slow or clunky mobile site won’t show in search results, and visitors will quickly lose patience too.
21. Write a proper meta description for every page
A meta description is the short snippet of text people read under your page title in Google search results, before they’ve even clicked. Give every page its own clear, honest one-liner describing what’s on it – it’s often the deciding factor in whether someone clicks through to you or the voice actor next door.
Marketing – actually telling people you exist
22. Email or DM potential clients directly
Casting directors and producers are busy people. A short, friendly email or message introducing yourself, with a link to your website, is often all it takes to plant a seed.
23. Keep it short and let your website do the heavy lifting
You don’t need to explain everything about yourself in the email. That’s what your website is for. Say who you are, what you do, and drop the link – let your site fill in the detail once they click through. Remember – send them to a relevant genre page if you can (like your animation page), rather than your home page.
The bit that actually matters
None of these are big jobs. Most take five to ten minutes. But traffic doesn’t come from having a lovely website sitting quietly on the internet – it comes from persistently and repeatedly, gently telling the world it exists. SEO, AEO and GEO help search engines notice you. The marketing side helps humans notice you. You need both, done regularly, not as a one-off weekend project.
If you’d like some company while you work through this list – and someone keeping you accountable so it actually gets done – that’s exactly what Be Seen, Be Heard is for. Our weekly co-working calls mean you can tackle a couple of these each week with support on hand, so your website stays fresh, current, and exactly the kind of site search engines (and clients) like to find.