And Exhale

Brand Strategy & Design

Client: And Exhale yoga and parental support

Project elements:

Project Goals

And Exhale is more than a yoga brand. They provide services to mums, mums to be and/or their children creating a space that they can connect to themselves. It was important that the brand had a calm, reflective side but didn’t suggest submissiveness or woo-woo. 

Tracy mixes spirituality and science in her practices – she has a Neuroscience background and often helps those who have experienced trauma through their experiences. She wanted to avoid any predictable symbols and colours often used by other yoga brands.

I created a brand that is bright and welcoming at the same time as being well as soft and compassionate. It has a safe, supportive and harmonious feel.


  • Branding strategy and design
  • Bespoke logo design
  • Bespoke brand pattern
  • Brand guidelines showing how to use branding confidently, effectively and consistently
  • Brand, website, photography and pattern mood boards and style guides
and exhale brand board showing logo, colour, pattern and typography.
And Exhale brand logo
And Exhale brand logo
And Exhale brand logo
And Exhale brand pattern
And Exhale brand words
And Exhale brand colours
And Exhale brand logo