Client: And Exhale yoga and parental support
And Exhale is more than a yoga brand. They provide services to mums, mums to be and/or their children creating a space that they can connect to themselves. It was important that the brand had a calm, reflective side but didn’t suggest submissiveness or woo-woo.
Tracy mixes spirituality and science in her practices – she has a Neuroscience background and often helps those who have experienced trauma through their experiences. She wanted to avoid any predictable symbols and colours often used by other yoga brands.
I created a brand that is bright and welcoming at the same time as being well as soft and compassionate. It has a safe, supportive and harmonious feel.