Branding, logo refresh and website design

Client: Career Practic

Charlotte wanted a new website and to refresh her brand to better reflect her personality and coaching style.

I worked with Charlotte to identify her brand personality and values. I updated the Career Practic logo, bringing in a new colour palette.

The new logo and colour pallet was then used to design and build a new website and social templates giving Charlotte complete control of her online presence and brand.


  • Logo design refresh
  • Bespoke website design and build
  • Brand personality, vision, keywords and attributes
  • Brand guidelines showing how to use branding confidently, effectively and consistently
  • Bespoke pattern design
  • Website style guide
  • Photography style guide
  • Social media banners for Twitter, Facebook and LinkedIn
  • Social media templates
Career Practic brand identity by B Double E
Career Practic responsive website home page

In Charlotte's words

How did you feel before we started working together?

“I wanted a more professional-looking website so I could better promote myself via social media. I had reached the limit of my technical expertise. I didn’t know how best to go about updating my existing website. And I knew that even if I did try doing a DIY job again, it would probably take me far too long.

Although I had considered various options, I didn’t feel confident about how to progress.”

How do you feel now the project is completed?

“I’m delighted! And I have more self-confidence. The compliments from colleagues when they saw the new website are great! They’ve said my new website and branding was nice to look at, easy to read and navigate, and that it captured my personality very well, and that it felt both warm and professional.”

Career Practic brand identity
Career Practic brand identity and colour pallet
Career Practic brand personality
Career Practic brand custom patterns
Career Practic responsive website
Career Practic brand values
Career Practic brand identity and brand values
Career Practic branding photography style guide
Career Practic bespoke branded social media banner templates.

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