Client: Mélusine Lenoir Voice-Over Artist
As Mélusine said, before we started working together they had no brand. They felt disconnected from their clients and unconfident and uncomfortable about promoting themselves. I helped to uncover a brand that felt authentic and is a reflection of their personality, “The silky French voice with a little je ne sais quoi.”
Now, with confidence in their brand, Mélusine is booking work.
“Simply put, I had no brand. All I had was my work ethics. I felt I had to conform to an idea of what I imagined corporate clients want or expect, and the disconnect was getting increasingly uncomfortable. I was hiding behind a neutral veneer as I believed my authentic self wouldn’t get me any clients.”
“I feel liberated. I feel much more confident, I’m now convinced that I can show up authentically and find my people. My brand feels true to me and I have a new sense of direction.”
“The brand exploration stage made me realise I no longer want to try and conform to my preconceptions of what clients want. I feel much more confident and I’ve actually started booking paid jobs.
I really liked the openness of our relationship. I was able to say exactly what I thought, tell you what I liked and disliked without being (too) concerned about hurting your feelings.
I had a lot of mind drama and maybe it’s totally normal to you and I’m not fussier than your average client, but I really appreciated how patient and supportive you were.”