Helen Lloyd

Brand Strategy & Design • Website Strategy & Design • Social Templates • Business Stationery

Client: Helen Lloyd Audiobook Narrator, Audiobook Director and Narrator Coach

Project elements:

Project Goals

A very established audiobook narrator, director and coach, Helen Lloyd wanted her brand to better reflect her. She also wanted her website to clearly show her various services.

Inspired by Helen’s love of Art Deco, I created a custom logo, branding and website that feels opulent, grounded and steeped in experience. As someone who seeks perfection in their work, her branding needed to reflect this. The principles of Art Deco – with its geometric shapes, streamlined forms, smooth lines and bright and cheerful colours – bring Helen’s website and branding to life. 


  • Branding strategy and design
  • Website content review and new content strategy
  • Website design and build
  • Bespoke logo design
  • Bespoke brand pattern
  • Brand guidelines showing how to use branding confidently, effectively and consistently
  • Brand, website, photography and pattern mood boards and style guides
  • Letterhead
  • Business card
  • Canva Brand Kit setup and templates
  • Social media banners
  • Social media templates
Helen Lloyd's website home page by Helen Bee from B Double E.
Helen Lloyd's website and branding showing her letterhead, business card, website, logo and social templates

In Helen's words

How did you feel before we started working together?

“I felt excited and slightly overwhelmed at the idea of starting from scratch on a different platform.”

How did you feel after the project was finished?

“It is amazing. I am aware that I leant very heavily on you. Due to personal circumstances, there was a point when I totally lost focus and impetus. I really appreciated your understanding and gentle encouragement to get back on track.” 

Play Video about Helen Lloyd website tour screenshot.
Helen Lloyd's logo shown on a silver background in front of a bright yellow and pink wall.
Helen Lloyd's brand board.

Website before and after



Jill's site before Jill's site after
Pages from Helen Lloyd's brand guidelines.
Various website pages from Helen Lloyd's website.
Audiobook narrator Helen Lloyd's business cards.

In Helen's words

What did you like best about working with me?

“The magical way in which you seemed able to translate my incoherent mumblings and indecision into something wonderful. I think you’re really a fairy godmother.”

Helen Lloyd's brand colour pallette.
Helen Lloyd's website after branding and website work by Helen Bee.