“How do I pick the right colours for my brand?”
It’s a question I get asked a lot from voice actors looking to build and update their brand. And it’s tough. There are so many choices and it’s hard to know where to start.
I’m here to help!
Before we begin…
Before we dive into specific colour palettes, its really important to understand why you need a brand, how to start defining what that is and working out your brand personality. It’s about deciding the feelings you want people to have when they think about or come into contact with your brand – wherever that may be.
I’ve written a few blog post about all these things, so check them out first if you haven’t already…
- Part 1 – What is a Brand?
- Part 2 – Discover Your Brand Personality
- Part 3 – How to pick your perfect Colour Palette
Brand Season Colours
All these colour palettes match the brand season personalities that I talk about here, and these are by no means the only colours you could use. You have hundreds of options, so feel free to use these as they are presented or use them as inspiration to build your own unique colour palette.
I’ve also shown the mood boards for each brand season too.
Spring Brand Colour Palettes
Spring Colour Palette 1
Very dark blue – #020106
Forrest green – #2B8635
Dusky orange – #F59D1A
Pale yellow – #FCE47A
Pale blue – #BFE0EC
Spring Colour Palette 2
Navy blue – #1c3984
Light blue – #71c0dc
Orange – #ff9155
Yellow – #ffd276
Pink – #faebf4
Spring Colour Palette 3
Bright Green – #47bc68
Blue – #56c2df
Pink – #e72270
Yellow – #f4e72f
Pale Blue – #d8e8f7
Summer Brand Colour Palettes
Summer Colour Palette 1
Navy Blue – #002f46
Gold – #d39701
Brown – #a75531
Cream – #f9f9f1
Stone – #d7cac1
Summer Colour Palette 2
Grey – #5c676d
Red – #f85e2a
Peach – #fdb9ac
Taupe – #e5d3bd
Yellow – #ffeab8
Summer Colour Palette 3
Dark Green – #4d5331
Stone – #c5938a
Orange/Brown – #E1B264
Pale Grey – #edeaf2
Pale Green – #dce6c1⠀
Autumn Brand Colour Palettes
Autumn Colour Palette 1
Navy blue – #081e2b
Brown – #b46230
Prey – #dee4e4
Cream – #f6f0e0
Stone – #e8dbd5
Autumn Colour Palette 2
Navy Blue – #002f46
Gold – #d39701
Brown – #a75531
Cream – #f9f9f1
Stone – #d7cac1⠀
Autumn Colour Palette 3
Green – #2d421c
Brown – #d09a54
Stone – #d5cac4
Peach – #f8c5a8
Dark Sage – #656f49
Winter Brand Colour Palettes
Winter Colour Palette 1
Almost Black – #101113
Blue – #20a6df
Yellow – #ffd737
Almost White – #fafafa
Grey – #ebebeb⠀
Winter Colour Palette 2
Almost Black – #101113
Blue – #20a6df
Yellow – #ffd737
Almost White – #fafafa
Grey – #ebebeb⠀
Winter Colour Palette 3
Almost Black – #101113
Blue – #20a6df
Yellow – #ffd737
Almost White – #fafafa
Grey – #ebebeb⠀
I’d love to see how you use these colour palettes, so do let me know! Tag me on Twitter or Instagram as @B_2_Es or send me an email.
All photos in mood boards from Unsplash
If you want to really explore your own brand take a look at Helen’s Branding Packages.